The Metric system exposed

New Belgium Metric 10/10/10

New Belgium Metric 10/10/10

The vast majority of Americans shun the metric system of measurement.  The main reason why is most are schooled in English measurement system.  I wonder who has the easier time converting?  The metric users or the english users?

Recently The Beer Growler in Athens, GA had a New Belgium tap takeover.  I, along with others, were excited since there were brews that are hard to come by, and some never before sold here.  Somersault and Oh La La are new to their line-up.  Chops and Hops already had both on tap, though I made a point to not let Sarah try them.  The takeover was the day of her birthday and the day after.  She didn’t realize I had planned a party for the day after.  So last Friday I stopped by The Beer Growler and grabbed three fills of all New Belgium stuff.  Somersault, their new seasonal blonde ale, which was a hit during the party.  The Oh La La, a raspberry lambic, since Sarah loves New Glarus Raspberry Tart.  Then the hard part, what to get for myself.  Ranger IPA is a stable favorite.  Tripel is a new found favorite.  But I usually get hounded on trying new stuff when I’m getting growler fills.  So what’s the 1010?  After several searches, I wasn’t getting much.  Finally I searched 1010 on Untappd and find Metric 10/10/10 from New Belgium, which is listed as 10% and a Belgian Strong Ale.

Several of us actually got pours of Metric without knowing anything about it.  So I do just what the wife orders, try something new.  I actually go a few days without even opening it.  It’s still pouring plenty of head seven days later.  For those that say you must consume a growler within 12 – 24 hours, don’t know my boys at TBG.  I instantly start texting others as to what that taste is.  I was thinking juniper at first for some odd reason.  After reading the brew sell sheet and recalling the homebrew I did last summer with Seeds of Paradise and lemonzest, I instantly recall the taste of the seeds.

After a brief email, I was greeted with a pleasant reply and the brew sell sheet.  Very nice of New Belgium and Bryan Simpson to offer this.

Sell Sheet Text
When New Belgium brewmaster, Peter Bouckaert, decided to leave old Belgium for
New Belgium, he had to shelve his preference for the metric system and embrace
the English standard in the US. Liters and hectoliters, divisible by ten, were replaced
with gallons, barrels and “case equivalents”. Bouckaert realized that October 10th,
2010 represented an opportunity to celebrate his beloved metric system with a
beer conceived, brewed and fermented by the Tens. The result is 10.10.10, a beer
made from 10 ingredients on 10/10/10 at 10:10 in the am, then fermented in
Fermentation Vessel # 10 for 10 days resulting in an abv of 10 %.
“I realized I had to do something special for this metric year and brewing a beer
is the easiest way for me to celebrate,” Boucakert said. “I also wanted this to be a
simple beer – as simple as the metric system itself.”
10.10.10’s 10 ingredients include a lager yeast, Polish noble hops, multiple malts,
black pepper and grains of paradise. Though relatively high in alcohol at 10% abv,
the beer finishes quite dry with a fruity nose from spicing.
Sometimes the simplest things come in Tens.
Abv 10%
In keeping with this theme, this sell sheet is exactly 210 words long.

 It’s amazing how after knowing what to expect, the pleasure that comes with it.  Fact proven, that we don’t like surprises in our beers.  Now, time to crack this Terrapin Beer Co. Indiana Krunkles.


Posted on May 6, 2011, in craftbeer and tagged , , , , , . Bookmark the permalink. Leave a comment.

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